We started this because most marketing content is written for search engines, not for the people doing the work.
Syncserply covers digital marketing and the technology behind it — SEO, AI tooling, growth, automation — for people who have to act on the information, not just skim it.
Every claim is checked against real data before it runs.
Syncserply started as an internal research doc three of us kept passing around at a marketing agency — a running list of what was actually working versus what everyone kept repeating because it sounded right. We turned it into a publication because it turned out a lot of people wanted that same list.
We don't run sponsored placements disguised as articles, and we don't publish a take on a launch or an algorithm update until we've either tested it ourselves or pulled data from client accounts that show the effect. If we're not confident in a number, it doesn't go in the piece.
"We'd rather publish twice a week and be right than publish daily and be noise."
— Aanya Kapoor, EditorThree things we won't compromise on
Practitioner-first
Every piece is written for someone who has to implement the advice by Monday, not for a search algorithm.
Data before opinion
If we make a claim about what's working, there's a number behind it — usually pulled from our own client accounts.
No sponsored disguise
Sponsored content is always labeled as sponsored. Our recommendations are never for sale.
Who writes this
Aanya Kapoor
Nine years in technical SEO before turning to writing about it full-time.
Rohan Mehta
Builds the workflows he writes about before he writes about them.
Priya Nair
Tests every tool on a real client brief before it gets a recommendation.
Diya Sen
Runs the paid accounts behind half the case studies on this site.